It is one of the most influential neighborhoods the world has birthed and that is all thanks to the Harlem Renaissance. This era has emerged amazing talent in every field, from musicians to scholars. During this time, fashion in Harlem has evolved dramatically which quickly impacted the rest of the globe. As a group of bloggers and creatives, we wanted to use this era as inspiration for this campaign, relive these historical moments by suiting up in Hugo and explore the infamous 125th street and its surroundings.
Below are images from a campaign my friends and I were in for Hugo named #IAMHUGO. All photos were taken by the talented @naskadamini.
If it wasn’t for Harlem I may not have been able to create some interesting contents for my brand. You see, I have a unique bond with Harlem, 125th street to be exact. I didn’t live there but it felt like I did. It was one of my favorite places to film because there was always something interesting happening there. From the interactions with people, to fashion related events… I would take my camera, hide behind the lens and document everything! Now, years later, I’ve become the subject and being photographed for the #IAMHUGO campaign with Hugo.
It seems as if my passion for fashion always brings me back to Harlem.
I picked this three piece suit because I don’t own one and wanted to add a different look into my armoire. We see it in all the classic movies on the handsome fella. He has the money, the car and the most beautiful lady in the film.. I’m no Steve McQueen, but what I am is a man stunting in a stunning 3 piece suit!
For my look I wanted to keep with the classics colors like navy, black and white, but inject an edgier twist. I kept my shirts sleeve long so it would stick out more than it normally would, it gave my outfit a more youthful and trending look. I also added a long paisley scarf and utilized it just as I would with a tie and I changed out my laces on the Hugo shoes for a white, elastic one so I can wrap it around giving it a playful characteristic.
It was imperative that the colors were balanced out The blacks in this fit acts as a frame, the blue suit is the painting, the hints of white were details along with the silver accessories and Me? Well, I was the canvas.
Fashion is clothes sold in a store, style is your personality and how the clothes are put together.
Harlem is an ambassador of hustle, a hub for culture, birthplace of artistry and Hugo is its uniform.
I just want to thank Hugo for including me in this awesome campaign and to you, my readers, for supporting me and getting me this far! The future seems brighter!